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Using an expert to integrate your blog and create some great content for you is one of the best investments you can make. Blog integration and copywriting will give you a smoothly designed, seamless integration between your blog, and copywriting will give you great content that people are talking about for months – the two will give you a slick, interesting base to build traffic on, and create links to your site.

Blog integration basics

Blogs are one of the best pieces of traffic generation you’ll ever use on your site – they let you post content easily, and have a regular framework that people can use. Blogging is as easy as writing, and uploading your content, and unlike static pages, blogs are gold dust for Google and other search engines – they love regularly updated content and blogs are often laid out in such a way that makes SEO easier. Integrating blogs is one of the best ways to inject beautiful content in an easy to use framework onto an otherwise static site, creating areas for discussion, interaction and relationship building. And ultimately, building relationships with your readers and potential clients will generate more leads than any advertising program you could ever undertake.

Blog integration – Blogger and WordPress.com

It’s usually slightly more difficult to integrate Blogger and WordPress.com , simply because you, as the end user have control over the content, but not the underlying structure that it’s built on – meaning that you may not be able to change your theme to one you’ve designed – or you’ll have to pay a premium to do so. Blogger is less restrictive, but you’re still relying on another person’s hosting service. In all cases, if you’re on separately hosted blogs, you should move to your own hosting as soon as possible – both Blogger and WordPress.com do allow you to export to your content onto self-hosted units. An SEO expert can move you from WordPress to Blogger easily.

Blog integration – self hosting

You should always self-host your own blog – integrating it will be as easy as ‘skinning’ the blog to look identical to your site, or to have visual ties that allow you to indicated and link your site together – it can be subtle, or blatant, but the important part is that there’s a visual tie to your sites – asking a web designer or SEO expert to create your site theme will let you concentrate on creating great content. It’s important to get an expert to do this, so it’s done properly – there are dozens of considerations to look at – where your blog’s URL should be (and whether it should be on a subdomain, or on its own site), what keywords and categories you want to use, how often it’s updated, how you link to it from your site. These and other questions are best left to professionals, allowing you to concentrate on the passion, and interest you have in your business – let that speak for you, and your clients will thank you for it.
Once your self-hosted, integrated blog is all set up, you should consider filling it with meaningful content – talk about the things that you’re passionate about or if you’re not a skilled writer, copywriters can convert your passions to articles – just talk to them about it!

Copywriting basics

Copywriting is the art of producing copy – articles, blog posts, web copy, technical papers, eBooks, and print media – to use in a business. Copywriters are highly skilled writers, with talents that the average writer doesn’t have – they can use clean, consistent language, and create content that speaks for your company, in the tone your company uses. Copywriting is a job for professionals – as poor copy reflects badly on companies more than poorly designed sites. Using the wrong words will create a problem for your company that is very difficult to undo. Copywriters are often adept at psychological techniques which make their writing more compelling or can create content that other people find unputdownable. This skill lets them write for you without effort, and further allows them to create a sales profile for your company that you may not otherwise attain. Copywriters are a valuable investment for your company, so be sure you know what you want, or find a copywriter or SEO writer that can work with your style.

Advanced copywriting concepts

One of the most important jobs your copywriter will do is sell your products for you. This ‘sale’ language is of tantamount importance to be correct and accurate – otherwise you could be offering some pledge or information that you just can’t meet.  Copywriters often need clear briefs to create content that you’ll use – so you may need to consider what you want them to talk about – or it can be as simple as suggesting information or keywords that you want to target in your posts.
Copywriters frequently have to work with several dozen clients, so it’s important to give them as much lead time as you can – the best copywriters are also frequently in demand, and will create information for you on a timetable – which you can then use on your blog.

Sales letters

One of the key copywriting tasks that come up with writing projects are sales letters – these long form information letters give people an idea about what your product is so worth buying, and will also sell your product for you. This specific form of copywriting is often highly prised, and may cost more than average copywriting, and takes a while to write. Reviews and other projects may also lock in with sales letters, so it’s important to take your plan or needs to your copywriter as soon as possible – and if possible use the same writer (sometimes with the exception of sales letters depending on what your company has hired writers to do in the past, and time constraints), or team as often as you can, to ensure that your message and language is consistent. Doing so will allow you to ensure that you’re giving your customer a strong, readable message at all times, and information they can act on.