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Article submission sites are often the best way to distribute content that you may or may not have already used on your site – there are a lot of places you can submit your content and get valuable links and commentary back on your content.
Pair this up with your integrated blog and copywriter and you’ll frequently find that your article submissions rocket the backlinks and SEO building projects for your site by a factor of magnitude.

Article writing basics

If you’re really not able to use a copywriter, you should still try to talk to experts about submitting your content to article submission sites – places like EzineArticles are often very strict about what content they’ll accept and in what format – as do Articles Base and other sites. It’s often very difficult to understand the format, even after reading the guidelines – all guidelines have rules banning as many things as possible so are frequently long and unwieldy, just to make sure the site’s content is protected and of value.
Where possible, your content can follow one of several structures:

1. Question, problem, solution – Ask a question that creates a broader problem, then provide the solution within the content. This is often a great way to handle practical things, such as DIY, design, or coding. It’s also a great way to write about things like health and products designed around health.
2. Press releases – your press release can be used as content, though not on certain article sites (such as EzineArticles- they have a separate place to post Press releases and other promotional articles). What you can do with your press pack is to create an article talking about how innovative your company is and then link back to your latest press release. Make sure your link is ‘evergreen’ – that is, it’s always linked back to your freshest press release. Setting up, or having your expert set up a redirect is for the best.
3. Instruction articles – much like the ‘question, problem, solution’, you can write how to, 10 reasons why, ten mini solutions and a variety of other formats. Each will allow you to create content that can deliver what you need.
4. Finally, you can write an article highlighting the best of your knowledge and sharing it with a wide readership.

All content that you post on article submission sites is designed to drive traffic back to your site, so the content should highlight the best of what you are – and what your site is. Good and great content, provided by SEO services will create a relationship with your readers, allowing you to presell or share information with them that will let them to trust you. This trust and relationship is hard to build up in other ways, but tied in with other SEO services, article submissions are one of the most powerful services you can use – there is no stronger connection to clients than usable information.
Once you’ve used content on article submission sites, you’ll find that it’s duplicated in other places – this is exactly what you want to happen, as your content will be exposed to other streams of traffic, and reach people you may not have otherwise reached. And while search engines don’t index duplicate traffic, people may remember your article, and search for the information in it – finding your site, where it appeared first.

Choosing a service

You need to know what to look for in a good SEO service – they should provide free information about articles, writing content and SEO first and foremost – even if you are later hiring them and paying them for their services. They should have adept writers and copywriters as staff where possible – so you know you can trust them to create and maintain your content.
They should use tactics called ‘white hat’ tactics – this includes using legitimate sites to submit to. You should be able to see the results of these services- that is, you should be able to go to the sites that have had your articles submitted and can read them. And most importantly, they should respond to any questions, requests or ideas you have – content is a personal thing, and reputable services will write bespoke content especially for you.
Once your content is written, and submitted, you should ensure that the site that’s being linked remains as relevant as possible – most SEO services will help you with this too. It’s important to keep your sites up once you’ve used article submission sites, because dead links won’t be removed from certain article directories, and may not be editable after submission.

Using a service

Understanding the basics of article writing will help you spot the best ways to design a project and get what you need. You may be planning a launch, or want to create a stream of content to a specific area of your site – or, even want to create a generalised stream of evergreen traffic, or traffic that won’t expire.
Once you know what you need, you can hire article writers to create your content, and then submit to various submission sites. Each site will have various needs, and rules about your links and your resource box – having several to swap around will allow you to freshen your article – search engines are becoming more strict about duplicate content, so it’s often important to use any content you’ve had created on your own site first – passing it to free submission and content sites will allow you to build up limited links and get exposure to readers. This traffic is valuable to any website- most websites find that the traffic generated from free article sites can sometimes outdo their PPC or other SEO projects in the beginning. That traffic is frequently highly converting traffic and will usually bookmark your site and revisit at a later date.
You can usually use services and pick up or drop them as needed – but hiring a long term article creation and submission team will allow you to create a solid stream of traffic that will create leads, relationships and customers for years to come.